Digital Marketing - Way to Boost Your Business

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Boost your business with digital marketing services

Boost your business with digital marketing services

Basics of Digital Marketing

Digital Marketing is a way to grow your business with digitize your products with your users intention. Today Digital marketing is a best medium to promote any type of sales products in market digitally to the customers. Digital marketing is also defined as "internet marketing, online Marketing, and web marketing. We can boost & Grow our business with digital marketing medium online on the search engines such as Google, Bing, & yahoo etc. By the use of online marketing we develop our business from one location to multiple locations and easy to manage all marketing strategies.

Digital Marketing Strategy

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing.[ As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. 

Videos Links For DM (Digital Marketing) : 




Types of DIGITAL MARKETING for Product business promotions

  1. Search Engine optimization (SEO).
  2. Search Engine Marketing (SEM).
  3. Social Media Marketing (SMM).
  4. Content Marketing.
  5. Email Marketing.
  6. Online Advertising.
  7. landing Page Marketing.
  8. Smartphone Marketing.
  9. Affiliated Marketing Viral Marketing.
  10. Pay Per Click (PPC).
  11. Social Media Optimization (SMO).

1. Search engine optimization (SEO) - 
                                   Search Engine Optimization (SEO) is a optimization of daily searches on search engine for the company website by the customers or users.This marketing is the type of marketing use for PR Page ranking on every search engines. This type of Digital Marketing think on people mind is to do online or internet marketing.Online Business basically live at the mercy of GOOGLE, Bing, Yahoo And Other search engines.


                                         If you think about user traffic on your website & grow your business you use Digital Strategy for your website. There are several methods you can use to rank high on SERP (Search engine result page), Such as building a mix of inbound and outbound links or optimizing the content for specific keywords.Probably the hardest thing about SEO is to constantly follow the changes of search engine algorithms and update your strategy and methods accordingly.
                                                           

                    

SEARCH ENGINE OPTIMIZATION STRATEGY (SEOs)
SEO (Search Engine optimization) helps to rank page on search engines. SEO is the process of affecting the online visibilityof a website or web page in a web search engine unpaid result - often reffered to as "natural" , " organic ", or " earned" results. In general , the earlier (or higher ranked on the search result page) and more frequently a website appears in the search result list, the more visitors it will receive from the search engine user's this visitors converted into customers. SEO may target different type of searches, including image, audio, video searches etc.
                                As an internet marketing strategy , SEO consider how search engine work, the computer programmed algorithms which dedicate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.



2. Search engine marketing (SEM) -


                                             Search engine marketing strategy is a marketing strategy in which we use search engine for marketing our product direct to the customers through online marketing. Search engine marketing is a form of internet marketing which involves their visibility of website promotion is increases in search engine result page ( SERPs) primarily. In 2007, U.S. advertisers spent us $24.6 billion on Search engine marketing. In 2006 Search engine Marketing (SEM) was growing much faster as compared to traditional advertising market and even other channels of online marketing. Manage search campaigns is either done directly with the SEM vendor or through SEM tool provider. It may also be self-serve or through an advertising agency.
                                  As of October 2016, Google leads the global search engine market with a market share of 89.3%. Bing Search engine comes 2nd with the share rate of 4.36%. Yahoo search engine comes 3rd with a market share of 3.3% and Chinese  Search engine Baidu is 4th comes search engine with market share price value about 0.68%. 

SEARCH ENGINE MARKETING Strategy (SEMs)

Links For SEM (Search Engine Marketing) : 


https://searchengineland.com/the-state-of-search-engine-marketing-2006-10474 https://searchengineland.com/the-state-of-search-engine-marketing-2006-10474

3. Social Media Marketing (SMM) -

                                     
                                          Social Media Marketing is a marketing way to do marketing of any product through social networks , or the promotion of goods and services through digital media. It is also a type of internet marketing which uses the benefits of Social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from user's direct reactions.
                                                                               SMM is based on the principle of organic search, which is basically means that the website or its connected social network page is more active, the website's position on search enginesrises, i.e. it will be in seen the 1st few results.

Considering the fact 90 % of users search the internet do not look aby further than the 1 st page of the search engine, and 70 % clicks on the first three resukts only, it is obvious that the position on the first page of the search engine is the only goal to strive for when optimizing a website


Social Media Marketing Strategy (SMMs) 


Social media marketing (SMM) Is the principle function of Social media optimization (SMO) i.e. the Visualization of company & their Product image on social media.                                  Similarly, SEO & SMO Attracts new , Unique visitors on the targeted website. SMM can be done in Two ways : 1. Active SMM Promotion.2. Passive SMM Promotion.

1.  Active SMM Promotion :

                             
                             Active Promotion is defined as a adding links (application) Which lead from the content on the website towards social networks (Similarly to RSS and social Media share buttons). Social networks which can be used as a means of SMM are the following:   
         FACEBOOK
         TWITTER
         GOOGLE+
         LINKEDIN
         INSTAGRAM
         YOUTUBE
         PINTEREST
                                                                       Each social network has its own terms of use, Which i different for natural persons and legal entities, i.e. companies.


2.  Passive SMM Promotion : 

    Passive promotion means promoting activities on social networks by updating statuses, publishing images, tweets or articles on blogs.Users’ reactions can be further analyzed in order to solve problems and remove dissatisfaction, and improve their brand experience.What is useful especially is that that information is obtained in real time, which speeds up the entire process and opens the door to a new dimension of cooperation.

4. Content Marketing : 


Content Marketing is a marketing Technique in which we create content for distribute relevant or important Detail About the content matter. On writing the content we take responsibility for the content that is relevant to matter & consistent because of getting the traffic of audience to attract them. Finally, the main goal of content marketing is to get & attract "Profitable Customer action". 
CONTENT MARKETING
                           In simply Content marketing is a marketing strategy in which we write about valuable content & Share it to the audience. that's why the customers are attracted & converted to repeated buyer.Content means that thing which shows to user for getting knowledge or information about the matter of content by Writing, by Videos, by  audios & by images. that is called content marketing.
                            Content marketing is a combination of Traditional and Modern marketing. In simple word valuable and creative content will be ready for content marketing. Promotion of product by TV, TELEVISION, SOCIAL MEDIA & ONLINE MEDIA. That's why we write content to give the information about product to customer for doing business.

 There are many types of content marketing but we not cover all types so we cover 5 examples of content marketing they are most important types of content marketing.
They are:
1. Bloggs..
2. Videos...
3. Infographics...
4. Case Studies....
5. eBooks
6. White Papers...
7. Checklists...
8. Interviews..
9. Social Media Posts..
10. GIFs and Memes..

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